PROOFREADING AND EDITING
Well written, relevant copy is essential to successful SEO campaigns because search engine providers want to deliver the best possible results to their users. For that reason, our copywriters are seasoned journalists, who also have extensive experience writing marketing copy, a potent combination in the SEO arena.
We go beyond providing grammatically correct copy. Your content will also be compelling and written in Associated Press style, which is preferred by search engine providers such as Google, Bing, Yahoo and others because journalistic writing is considered to be more credible. Your content will also be rich with keywords, key phrases and answers to frequent questions about your industry, so it will be interpreted as extremely relevant to web crawlers from those providers as well.
Proofreading is about getting rid of the cosmetic errors. It is usually the last step in the writing/editing process. It’s not meant to be comprehensive. Proofreading is about doing a last run-through to catch surface problems with the content.
Copy editing is about improving style, formatting, and accuracy. Copy editing is about making sure there aren’t inconsistencies, and that the style flows well — in addition to being grammatically correct. There are different levels of copy editing: light, medium, and heavy. Light copy editing might consist of double-checking accuracy and taking care of most grammatical issues. Medium copy editing includes heavier lifting, such as correcting flow and re-working some of the text. With heavy copy editing, the editor might restructure some paragraphs, or heavily correct style, flow, and grammar.
Content editing is much more intensive. It might mean adding things that were left out, or re-writing sections of content. This can include some level of content creation along with making corrections.