WEBSITE DESIGN & DEVELOPMENT
We don’t need to tell you how important your website is to your brand, your customer experience, and your ability to interact with your target audience.
It’s not about your website looking cool — it needs to look on-brand, work smoothly, allow users to easily find what they’re looking for and do what you want them to do. It needs to load quickly, be search-engine friendly, simple for your team to update, and responsive to whatever kind of device users are viewing from. You need a blog that gives you a voice to position yourselves as leaders in your industry and engage with your target audience.
At Rough & Ready Media, we can make this all happen with more gain than pain. We’ll transform your site from being a cumbersome, persnickety afterthought to being one of the most valuable members of your team.
ROUGH & READY’S FIVE STEP APPROACH
The first step is we need to thoroughly understand your business, your business goals, your customers and their expectations and behavior, and how your website factors into all of it. We’ll also look at the competitive landscape to establish context and benchmarks for how your site should function and then improve on that. This stage will give us the foundation for moving forward with just the right recommendations for the design and development of your new responsive website.
Once we’re armed with this information, we’ll set to work designing layouts for 3-5 different views of your new site, including the home page, sub page, the blog template, and any additional templates needed. Rough & Ready Media will provide up to two rounds of revisions on the design.
We recommend having all of your content ready by the end of this stage which will inform the design and make it faster to load the initial content on the development server so content doesn’t hold back the launch. If you won’t be able to provide professionally written content by this stage we recommend having our in-house copywriter create the content for you.
Next we’ll set to work making your design a reality by building the site using standards-based technology. We’ll build the front-end templates in HTML5, CSS, and use JQuery for simple behavior and effects like animations and form validation.
We’ll test the website in a variety of browsers, including Safari, Chrome, Firefox and Internet Explorer 11. We’ll also test the responsive design on iPhone and Android devices. We’ll test the functionality of the site to ensure there are no errors or broken links and then hand it over to you for review on a test server.
Once you’ve tested the website and are happy with its functionality, we’ll make the WordPress theme live on your website and point your domain over to the new site. Launch time!