Partnering for Design Success
In today’s marketplace, image is everything. How your company looks to the outside world sets the tone for all of your interactions — with customers, partners, media and other key stakeholders. You cannot afford to present an unprofessional or inconsistent image in a competitive and crowded landscape.
Partnering with an experience graphic design team ensures that your organizational image achieves maximum positive impact on your target audiences. You need a partner who understands how to create or revitalize an organization’s visual identity and extend these frameworks into creative, project-specific approaches.
Rough & Ready’s Four Step Approach to Design Excellence
We believe that good quality design requires more than just creativity. It requires research, analysis and close collaboration with you to reflect your organization’s vision, strengths, messages and priorities. To ensure that our design aligns with your expectations, we’ve developed a four-phase process to guide us every step of the way:
Before any actual creative work begins, Rough & Ready Media conducts extensive background research. We will meet with you to understand your goals, audience needs and project expectations. In addition, we will conduct market, customer and competitive research to gather additional insight.
When our analysis is complete and you are on board with the initial concepts, design work begins. We keep your communication needs and priorities at the core of every design decision — from colors to image selection to font styles. Typically, we explore several different creative approaches before honing in on central creative ideas. Based on your feedback, we evolve these creative approaches into comprehensive design directions. As part of this process, we will deliver at least three creative concepts for your evaluation.
After you select your preferred creative direction, we begin design execution. Rough & Ready Media works with you to select images and gather copies for the final design pieces. We produce draft outputs for your review and make sure that your input is reflected before any piece goes into production. When your quality standards (and ours) are met, we prepare your design pieces for final production. We collaborate closely with any third-party vendors (such as printers) to make sure that the finished product meets your expectations.
After the design is complete, we follow up with you to assess the outcome of the project. We are keen to hear not only your insights on our process and designs, but also any feedback you have received from your audiences. If desired, we can work with you to design data-gathering tools — such as customer surveys — to collect insight from your target audiences.